Press & Media
Elemental · Press & Media
Newsroom.
Press releases, backgrounders, product fact sheets and founder information for editors, design media, movement publications and partners.
Latest.
Elemental launches in Singapore.
Public debut at Commune, Millenia Walk, alongside Elemental Wellness Perspectives.
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First product release.
TerraFold™ and Pebble™ begin factory release. TerraStudio™ launches in March 2027.
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Experience Elemental at Commune.
Commune Furniture at Millenia Walk is our Singapore Retail Partner.
Retailer information ›Press releases.
Approved stories and announcements.
Elemental
The brand story, Singapore launch, founding idea and first product family.
Read ›TerraFold™
The full-scale reformer for modern living and covered outdoor use.
Read ›TerraStudio™
The fixed-frame expandable platform for studios, hotels and dedicated movement spaces.
Read ›Pebble™
The lightweight EPP Pilates box for reformer and mat practice.
Read ›Why movement belongs outside.
Outdoor physical activity, nature and Elemental's design response.
Read ›Fact sheets.
Specifications at a glance for editorial reference.
Founder
Samantha Giam
Founder of Elemental · certified classical Pilates instructor · sailor · former marketing leader at Herman Miller and Steelcase.
Short, editorial and long biographies, an approved quote and editorial descriptors.
“I didn't set out to build a reformer. I set out to build something I never wanted to live without.”
Founder bio ›Need images, specifications, an interview or a product loan?
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